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Since the first event in 1993, MMA has experienced 27 years of prosperity to this day. From wild games, lawless just to find the most effective form of fighting, MMA has now become one of the most attractive sports in the early 21st century.
Development is so, but currently there is no organization involved in managing MMA activities in the world. All major MMA organizations are operating in the name of private companies and coordinate their operations on their own terms.
This is the most intuitive description of all brands such as UFC, Bellator in the US, ONE Championship in Asia, M-1 Global in Russia or Cage Warriors in Europe.
Not belonging to any federation or sports organization, the world’s most famous MMA tournaments run like a media company. The match, the action of boxers is now seen as media products for business through the sale of television rights, distributed on online platforms.
Organization of martial artists and competition rules
Operating in private companies, boxers will be recruited with the criteria of their own specialized team. Matches will also be calculated based on a rating system, media performance by match-makers and media teams / partners of the tournament alone. There are absolutely no common standards imposed on these companies.
To make it easy to compare, if Boxing has the Amateur Federation like AIBA or professional like WBC, WBA to classify, evaluate and rank fighters around the world. Meanwhile, MMA has absolutely no units responsible for this. That is the reason for the case of boxers absolutely no amateur or professional competition, still appear on the MMA floor.
However, it should be understood that because of an open and complex technical system such as MMA, it is very difficult to set a common standard. Therefore, the tournament completely relies on the experience of experienced experts to ensure the quality of the fighter.
According to statistics from the end of last decade, UFC has brought in 250 million USD / year, accounting for 90% of revenue from martial arts sport. Much of its revenue comes from monthly subscriptions to watch matches via television. Releasing DVDs, selling T-shirts or watching games on the Internet also brought in significant money.
Currently, UFC is maintaining agreements with broadcasters operating on a global scale. In the United States, UFC signs an agreement with Fox to serve domestic needs while creating the UFC Fight Pass to keep pace with the growing digital trend. Finally is the form of pay-per-view, collecting money directly from the audience through each view.
According to 2014 statistics, UFC’s revenue is 600 million USD and continues to increase. UFC matches are seen almost everywhere in the world. As a result, advertising revenue also increased sharply. According to statistics from 2007, the revenue from advertising after each fiscal year of UFC increased an average of 14.6%.
However, UFC is not the only company that knows how to make money from MMA. Bellator FC, a company founded in 2008 based in Santa Monica, California, is also emerging as a formidable name. Outside the US borders, MMA is also becoming a popular sport around the world. In Asia, ONE Fighting Championship (ONE FC) quickly recognized the trend and became a big name in the regional MMA village.
ONE FC was born in 2011 in Singapore and is the first MMA tournament in the world with a category for female gladiators. Events take place in Singapore and many famous cities in the region such as Jakarta, Manila, Kuala Lumpur, Dubai, Taipei, Phnom Penh, Beijing, Guangzhou, Yangon, Hefei, Macau and Bangkok. ONE FC also has a long history of cooperation with Fox Sports Asia, the new name of ESPN Star Sports.
Although the industry is growing, the gladiators’ salaries are kept a secret, with the exception of the top names. For those in the top 10 UFC gladiators, the salary they receive is an average of $ 4 million / year. However, the income of lesser gladiators was also much lower.
There was much talk around the money the MMA gladiators received. Even some articles claim that those who pursue this subject just because of passion, not because of money. However, the wage security policy among MMA circles makes it difficult for outsiders to know the truth behind this billion-dollar industry.
Originating in the United States, MMA attracted a lot of American attention before spreading around the world and creating a multi-billion dollar industry.
Mixed Martial Arts is a comprehensive fighting game that allows gladiators to use every attack for the sole purpose of defeating the opponent. The appeal of MMA makes it a money-making industry in the US and is increasingly proving attractive around the world.
Speaking of the MMA industry in the US, it is impossible not to mention the Ultimate Fighting Championship (UFC), the biggest tournament. Acquired by the Fertita brothers for $ 2 million in 2001, UFC has achieved unimaginable success. In 2016, the Fertita brothers sold it for $ 4 billion, making it the biggest deal in sports history.
At $ 4 billion, the UFC deal is twice as big as the previous most expensive record in sports. It is even bigger than the value of a series of other famous clubs such as Cowboys, Real Madrid, FC Barcelona, New York Yankees or Manchester United. The record selling price says a lot about UFC’s appeal.
At the most basic level, it is easy to see that UFC brings big profits from the operation process. The top matches, attracting a large audience to the field, revenue coming from ticket sales, advertising, television copyright, Internet or other services that UFC provides to the fans.
Before each Super Bowl match, 12,000 seats in the game field were sold out for an average of 340 USD for each ticket. In addition to those who come to the yard, the company also sells to a few million fans the right to watch the game via television, the Internet for more than 40 USD. For those who want to see high definition images, the amount will be more than 50 USD. On average, each peak game will bring in tens of millions of dollars.